Designer, artist, educator and native Oregonian, Julie Beeler grew up with a deep love and curiosity for the natural world. She conceived and launched Bloom & Dye along with the Mushroom Color Atlas to grow her work and passion to benefit what she values most: curiosity, education, creativity, collaboration, community, and the environment. For Julie, educating others on how plants, fungi and their colors reflect the beauty of nature is something she is moved to share as a way to inspire care, stewardship and impact. For seven years she was on the faculty of Pacific Northwest College of Art and Oregon College of Art & Craft in Portland. Previously she co-founded and led Second Story, an interactive design studio in Portland where her work focused on interpretive, editorial, and educational content. Julie created experiences that supported cultural vitality with a commitment to preservation and conservation for many of the world’s greatest museums and cultural institutions to connect their audiences to the world of ideas in more personalized, powerful, and lasting ways. When she is not out foraging you can find her tending to the soil, working in her art studio, or leading workshops.