Designer, artist, educator and native Oregonian, Julie Beeler grew up with a deep love and curiosity for the natural world. She co-founded and led Second Story, an interactive design studio in Portland until 2012. Focused on interpretive, editorial, and educational content. Julie created experiences that supported cultural vitality with a commitment to preservation and conservation for many of the world’s greatest museums and cultural institutions to connect their audiences to the world of ideas in more personalized, powerful, and lasting ways. In 2018, she conceived and launched Bloom & Dye to grow her work and passion to benefit what she values most: curiosity, education, creativity, collaboration, community, and the environment. For Julie, educating others on how plants, fungi and their colors reflect the beauty of nature is something she is moved to share as a way to inspire care, stewardship and impact. When she is not digging in the soil, working in her art studio or leading workshops, Julie teaches Creative Entrepreneurship in the Applied Craft + Design MFA program at PNCA and OCAC in Portland, Oregon.